Future of Engagement #7: Transmedia Storytelling

Media organizations, changemakers, and brands create cross-platform storyworlds to drive participation, action and loyalty. What is Transmedia Storytelling? Transmedia storytelling involves telling a story across multiple media platforms – including TV shows, movies,...

Future of Engagement #2: Behavior Change Games

People use the power of games, networks and data to change their behavior What are Behavior Change Games? Behavior Change Games use game design elements and the power of communities to motivate people to achieve challenging tasks in the real world. Behavior change...