The Future of Branding

Imagining the Future of Branding In previous essays, I wrote about possible futures of social networking and media, in a near future so near that it could be the present itself. I used a 2×2 matrix with likely/ unlikely scenarios on the X-axis and negative/...

The Future of Media

Imagining the Future of Media Last week, I wrote about possible futures of social networking, in a near future so near that it could be the present itself. I used a 2×2 matrix with likely/ unlikely scenarios on the X-axis and negative/ positive scenarios on the...