Ten Frontiers for the Future of Engagement

I am delighted to share MSLGROUP‘s new report titled Now & Next: Ten Frontiers for the Future of Engagement, which I co-authored with Pascal Beucler and Nidhi Makhija. Ten Frontiers for the Future of Engagement The report highlights the ten most...

Future of Engagement #10: Collaborative Consumption

People use technology and community to choose access over ownership and create a new sharing economy. What is Collaborative Consumption? Collaborative consumption is an important groundswell which is changing the very nature of ownership and consumption. People are...

Future of Engagement #9: Social Live Experiences

Organizations blend technology, community and location to create immersive experiences that blur the boundaries between online and offline. What are Social Live Experiences? Social live experiences blend technology, community and location to create immersive...

Future of Engagement #8: Collective Intelligence

Organizations synthesize search, social and sensor data streams into insights that guide smarter actions. What is Collective Intelligence? Collective intelligence involves analyzing the collective actions and feedback of people, finding patterns and trends, and...

Future of Engagement #7: Transmedia Storytelling

Media organizations, changemakers, and brands create cross-platform storyworlds to drive participation, action and loyalty. What is Transmedia Storytelling? Transmedia storytelling involves telling a story across multiple media platforms – including TV shows, movies,...

Future of Engagement #6: Social Curation

Media, organizations and brands curate content to drive social engagement. What is Social Curation? Social curation involves aggregating, organizing and sharing content created by others to add context, narrative and meaning to it. Artists, changemakers and...

Future of Engagement #5: Co-creation Communities

Brands and people partner to bring in a new renaissance of creativity. What are Co-creation Communities? Co-creation involves organizations, entrepreneurs, artists, experts and people coming together people to create new artifacts including books, movies, music, art,...

Future of Engagement #2: Behavior Change Games

People use the power of games, networks and data to change their behavior What are Behavior Change Games? Behavior Change Games use game design elements and the power of communities to motivate people to achieve challenging tasks in the real world. Behavior change...