Gauravonomics

People’s Lab: Crowdsourcing Insights & Innovation

People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and approach that helps organizations tap into people’s insight for innovation, storytelling and change.

The People’s Lab crowdsourcing platform helps organizations build and nurture public or private, web or mobile, hosted or white label communities around four pre-configured application areas: Expertise Request Network, Innovation Challenge Network, Research & Insights Network and Contest & Activation Network.

MSLGROUP Crisis Network Report: Every Crisis is Global, Social, Viral

MSLGROUP Crisis Network consists of 50+ MSLGROUP crisis experts across industries and geographies, who tap into each others’ insights in real time to help clients plan for and respond to crisis situations.

Our recent report, titled Every Crisis is Global, Social and Viral, is a collection of insights and foresights from our experts at MSLGROUP Crisis Network on the changing dynamics between individuals, influencers and institutions around trust, power, risk and crisis.

People’s Insight Volume 1, Issue 1: Amazon Kindle Fire

50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network.

Every week, we pick up one project and do a deep dive into conversations around it — on the MSLGROUP Insights Network itself but also on the broader social web — to distill insights and foresights.

We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.

Indian corporations are integrating social into their technology platforms, marketing programs and business processes, to drive strategic change and real ROI. For more, click here.

Based on the interplay between social media and mainstream media in the run up to the crisis flash point, crisis situations can be categorized into three types: real world crisis, slow burn crisis and flash mob crisis. For more, click here.

In my talk at the Guardian Activate 2010 Summit, I talk about the two dramatically different paradigms of digital activism: empowering people with information and engaging people with inspiration. Read my interview | Watch my talk

Global CEOs need to learn three lessons from grassroots activists: always start with why, give more than you take, and know that you will need help. For more, click here.

A manifesto for Indian entrepreneurs to create product startups for the global market. For more, click here.