Gaurav

Gaurav helps organizations rethink purpose and participation, and engage people through storytelling and crowdsourcing.

- MBA from IIM Bangalore
- Brand Marketer at Tata Group
- Co-founder of 2020 Social
- Asia Director of Social at MSLGROUP

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Gauravonomics

Gauravnomics writes and talks about minimalism, mythology and movements. Watch out for the upcoming novel on this theme.

- Award-winning blogger, speaker and changemaker
- The marketer who went off consumption
- 2008-09 Yahoo! Fellow at Georgetown University
- Co-founder of Vote Report India
- 2009 TED India fellow

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Contact Me

You might want to contact me for the following reasons:

- Ask me to help your organization rethink purpose and participation.
- Ask me to advice your startup on crowdsourcing and storytelling.
- Ask me to lead an insights and innovation workshop for your team.
- Ask me to contribute to a news or feature story for your newspaper, magazine or TV channel.

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Read My Essays

The Future of Media

Imagining the Future of Media Last week, I wrote about possible futures of social networking, in a near future so near that it could be the present itself. I used a 2×2 matrix with likely/ unlikely scenarios on the X-axis and negative/ positive scenarios on the Y-axis, leading to four scenarios. I said that the [...]

by on May 12, 2012 in Essays

The Future of Social Networking

Imagining the Future of Social Networking Now that we have a social network for one billion people in the world (Facebook), a social network for 150 of your most intimate friends (Path), and a social network just for your significant other (Pair); a social network for videos (YouTube), a social network for photos (Instagram) and [...]

by on May 6, 2012 in Essays

People’s Insights Quarterly Magazine

Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Gaurav Mishra, Asia Director of Social Media, MSLGROUP The Power of Crowdsourcing Insights and Innovation According to the recent PwC CEO Survey of 1200+ business leaders across 69 countries, business leaders believe that crowdsourcing people’s insights are one of the main drivers for leading innovation and change. [...]

by on April 18, 2012 in Essays, Slide Decks

Social Technologies and Citizen Activism: The 5Cs Framework

(Here’s a book chapter I wrote for Empodera.org almost two years back.) Social Technologies and Power Structures The debate on whether internet and mobile technologies are transforming traditional power structures is dominated by three divergent narratives. According to the first, utopian, narrative, internet and mobile technologies enable individuals to publish and distribute content, self-organize into [...]

by on April 4, 2012 in Essays

The Storytelling Mandala: Purpose-Inspired Transmedia Storytelling

Marketers have always used stories to share information, change opinions and influence decisions. Now, as people create, consume and share brand stories in new ways, marketers need to go beyond the 30-sec product ad or the 300-word press release, and tell purpose-inspired transmedia stories that inspire, organize and energize people. Six Trends in Storytelling Let’s [...]

by on April 2, 2012 in Essays, Slide Decks

Introducing MSLGROUP People’s Lab: Crowdsourcing Insights & Innovation

Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Gaurav Mishra, Asia Director of Social Media, MSLGROUP The Power of People’s Insights According to the recent PwC CEO Survey of 1200+ business leaders across 69 countries, business leaders believe that crowdsourcing people’s insights are one of the main drivers for leading innovation and change. We have [...]

by on January 12, 2012 in Essays, Slide Decks, Videos

How to Design Social Media Workshops That Appeal to Both the Left Brain and the Right Brain

Over the last two years, I have led 50+ workshops with 2000+ marketing and communications professionals across Asia, so I have become a workshop specialist of sorts within MSLGROUP. I use a discovery-driven approach in designing and leading workshops, with conceptual frameworks, in-depth case studies, and post-it note gamestorms. This beautiful quote in Richard Bach’s [...]

by on December 28, 2011 in Essays, Slide Decks

The Social Integration Journey: How to Integrate Social into Technology Platforms, Marketing Programs and Business Processes

The Social Integration Journey Most organizations go through six stages of Social Integration Journey. They start with inaction, then move to incubation and experiment with standalone platforms and tactical programs, before they are ready to integrate social into their technology platforms, marketing programs and business processes. This simple Social Integration Journey framework helps business leaders [...]

by on December 13, 2011 in Essays, Slide Decks

MSLGROUP Crisis Network Report: Every Crisis is Global, Social, Viral

(This is an introduction to MSLGROUP’s Crisis Network report titled “Every Crisis is Global, Social, Viral” that I wrote with Pascal Beucler, MSLGROUP’s Chief Strategy Officer) The 2010s are turning out to be the decade rich in the myriad shades of crisis. Crisis management in today’s fragile world is intrinsically interlinked with global shifts in [...]

by on November 29, 2011 in Essays, Slide Decks, Videos

How Social Media is Changing News and Crisis: The Crisis Curve Framework

(This is an essay I contributed to MSLGROUP’s Crisis Network report titled “Every Crisis is Global, Social, Viral“, which I also edited.) Social media is playing an important role in shaping news stories in general and crisis situations in particular. Specifically, even as social media makes it easy to track an emerging crisis situation, it [...]

by on November 29, 2011 in Essays, Slide Decks