Imagining the Future of Media Last week, I wrote about possible futures of social networking, in a near future so near that it could be the present itself. I used a 2×2 matrix with likely/ unlikely scenarios on the X-axis and negative/ positive scenarios on the Y-axis, leading to four scenarios. I said that the [...]
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MSLGROUP PurPle: Purpose + People
MSLGROUP People's Lab: Crowdsourcing Insights & Innovation
Introduction to MSLGROUP India Social
How to Design Social Media Workshops
Click Asia Summit Social Media Workshop
Three Lessons Global CEOs Can Learn From Grassroots Activists
MSLGROUP Crisis Network: Every Crisis is Global, Social, Viral
The Social Integration Journey
Guardian Activate: Social Media & Social Change
TEDx: Three Lessons Global CEOs can Learn from Grassroots Activists
CII Connect: Social Media for Employee Engagement
Yahoo: Digital Activism in India and China
CBS: Twitter Journalism in Mumbai Terrorist Attacks
Lucid NYC: The Marketer Who Went Off Consumption
Vote Report India: Crowdsourcing Election Monitoring
New Comm Forum: SMS As a Social Networking Platform
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Introduction to MSLGROUP Asia Social
Purpose-Inspired Transmedia Storytelling
People's Lab: Crowdsourcing Insights and Innovation
Every Crisis is Global, Social, Viral
How to Design Social Media Workshops
The Social Integration Journey
Three Lessons Global CEOs Can Learn From Grassroots Activists
Made in India, Made for the World
Introduction to Social Media in Asia
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The Future of Social Networking
Imagining the Future of Social Networking Now that we have a social network for one billion people in the world (Facebook), a social network for 150 of your most intimate friends (Path), and a social network just for your significant other (Pair); a social network for videos (YouTube), a social network for photos (Instagram) and [...]
by Gaurav Mishra on May 6, 2012 in Essays
People’s Insights Quarterly Magazine
Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Gaurav Mishra, Asia Director of Social Media, MSLGROUP The Power of Crowdsourcing Insights and Innovation According to the recent PwC CEO Survey of 1200+ business leaders across 69 countries, business leaders believe that crowdsourcing people’s insights are one of the main drivers for leading innovation and change. [...]
by Gaurav Mishra on April 18, 2012 in Essays, Slide Decks
Social Technologies and Citizen Activism: The 5Cs Framework
(Here’s a book chapter I wrote for Empodera.org almost two years back.) Social Technologies and Power Structures The debate on whether internet and mobile technologies are transforming traditional power structures is dominated by three divergent narratives. According to the first, utopian, narrative, internet and mobile technologies enable individuals to publish and distribute content, self-organize into [...]
by Gaurav Mishra on April 4, 2012 in Essays
The Storytelling Mandala: Purpose-Inspired Transmedia Storytelling
Marketers have always used stories to share information, change opinions and influence decisions. Now, as people create, consume and share brand stories in new ways, marketers need to go beyond the 30-sec product ad or the 300-word press release, and tell purpose-inspired transmedia stories that inspire, organize and energize people. Six Trends in Storytelling Let’s [...]
by Gaurav Mishra on April 2, 2012 in Essays, Slide Decks
Introducing MSLGROUP People’s Lab: Crowdsourcing Insights & Innovation
Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Gaurav Mishra, Asia Director of Social Media, MSLGROUP The Power of People’s Insights According to the recent PwC CEO Survey of 1200+ business leaders across 69 countries, business leaders believe that crowdsourcing people’s insights are one of the main drivers for leading innovation and change. We have [...]
by Gaurav Mishra on January 12, 2012 in Essays, Slide Decks, Videos
How to Design Social Media Workshops That Appeal to Both the Left Brain and the Right Brain
Over the last two years, I have led 50+ workshops with 2000+ marketing and communications professionals across Asia, so I have become a workshop specialist of sorts within MSLGROUP. I use a discovery-driven approach in designing and leading workshops, with conceptual frameworks, in-depth case studies, and post-it note gamestorms. This beautiful quote in Richard Bach’s [...]
by Gaurav Mishra on December 28, 2011 in Essays, Slide Decks
The Social Integration Journey: How to Integrate Social into Technology Platforms, Marketing Programs and Business Processes
The Social Integration Journey Most organizations go through six stages of Social Integration Journey. They start with inaction, then move to incubation and experiment with standalone platforms and tactical programs, before they are ready to integrate social into their technology platforms, marketing programs and business processes. This simple Social Integration Journey framework helps business leaders [...]
by Gaurav Mishra on December 13, 2011 in Essays, Slide Decks
MSLGROUP Crisis Network Report: Every Crisis is Global, Social, Viral
(This is an introduction to MSLGROUP’s Crisis Network report titled “Every Crisis is Global, Social, Viral” that I wrote with Pascal Beucler, MSLGROUP’s Chief Strategy Officer) The 2010s are turning out to be the decade rich in the myriad shades of crisis. Crisis management in today’s fragile world is intrinsically interlinked with global shifts in [...]
by Gaurav Mishra on November 29, 2011 in Essays, Slide Decks, Videos
How Social Media is Changing News and Crisis: The Crisis Curve Framework
(This is an essay I contributed to MSLGROUP’s Crisis Network report titled “Every Crisis is Global, Social, Viral“, which I also edited.) Social media is playing an important role in shaping news stories in general and crisis situations in particular. Specifically, even as social media makes it easy to track an emerging crisis situation, it [...]
by Gaurav Mishra on November 29, 2011 in Essays, Slide Decks






